Why does Henan's culture keep going viral? Step into Henan, touch its cultural pulse, and discover the answer.

It relies on immersive storytelling innovation. In Kaifeng, the Qingming Riverside Landscape Garden has transformed an ancient painting into a living city. With over two hundred performances scattered across its streets and alleys, visitors shift from spectators to "characters in the scene." The immersive dining show A Dream of the Song Dynasty: The Song Banquet further enhances the cultural experience—making it visually captivating, interactive, and delectable. History becomes intimately engaging through full sensory immersion.

It relies on an experiential industrial ecosystem. Luoyang's Hanfu trend has evolved from photo opportunities into a complete ecosystem integrating makeup, styling, training, dining, and performances. With over a thousand shops and tens of thousands of people dressed in traditional attire strolling through Yingtianmen every day, Hanfu culture has become a lifestyle that allows deep participation and even entrepreneurial opportunities.

It relies on rooted contemporary expression. "Only Henan · Dramatic Fantasy City" grows out of a hundred acres of wheat fields, with its 21 theaters narrating grand stories of grain, survival, and emotion on the Central Plains. Meanwhile, the Wheat Field Theater in Pingdingshan brings art back to the countryside, sharing cultural feasts both online and offline. These initiatives use the simplest language of the land to convey the deepest cultural sentiments.

From oracle bones to scroll paintings, from ancient capitals to wheat fields, Henan's culture is accomplishing a grand act of "translation"—using immersive settings, participatory ecosystems, and resonant narratives to bridge the gap between millennia-old cultural codes and contemporary life that modern audiences can understand, engage with, and deeply cherish. When culture comes alive, hearts draw closer.

This explains how Henan's culture continues to break through and captivate a growing audience.