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Foreign bloggers captivated: why Mixue Ice Cream & Tea is thriving overseas?

Source:HICC | 2026-05-13 10:56

Foreign bloggers captivated: why Mixue Ice Cream & Tea is thriving overseas? A Russian blogger and an American journalist note that designing products tailored to different countries allows overseas consumers to enjoy a better experience. The tea and beverage brand also helps foreign customers establish a special "emotional connection" with China.


Web editors: Shen Jianqi, Tong Lin

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Foreign bloggers captivated: why Mixue Ice Cream & Tea is thriving overseas?

HICC2026-05-13 10:56

Foreign bloggers captivated: why Mixue Ice Cream & Tea is thriving overseas? A Russian blogger and an American journalist note that designing products tailored to different countries allows overseas consumers to enjoy a better experience. The tea and beverage brand also helps foreign customers establish a special "emotional connection" with China.


Web editors: Shen Jianqi, Tong Lin