Editor's Note: 

China's economy is a vast ocean, and the world economy is also a vast ocean. All the oceans and seas in the world are interconnected.

编者按：

中国经济是一片大海，世界经济也是一片大海，世界大海大洋都是相通的。

The recommendations of the 15th Five-Year Plan include a special chapter on expanding high-level opening up. It clearly states the need to "effectively manage outbound investment, improve comprehensive overseas services, promote the integrated development of trade and investment, and guide the overseas distribution of industrial and supply chains in a rational, orderly manner".

“十五五”规划建议对扩大高水平对外开放作出专章规定，明确“有效实施对外投资管理，健全海外综合服务体系，促进贸易投资一体化，引导产业链供应链合理有序跨境布局”。

In this economic ocean, numerous Henan enterprises are racing forward like thousands of sails. Starting from November 11th, Dahe Fortune Cube, the financial all-media center of Henan Daily, has launched a special plan to study and implement the spirit of the Fourth Plenary Session of the 20th Central Committee of the Communist Party of China - "Henan Enterprises' Overseas Expansion Stories". Through on-site investigations and interviews, it tells the stories of Henan enterprises' overseas expansion and shows Henan's development momentum and determination in expanding high-level opening up.

在这片经济的大海中，不乏豫企千帆竞速的身影。11月11日起，河南日报社财经全媒体中心大河财立方推出学习贯彻党的二十届四中全会精神特别策划——“豫企出海记”，通过实地调研走访，讲好豫企出海故事，展示河南扩大高水平对外开放的发展态势和发展决心。

In June 2023, SONGMICS HOME rang the bell for its listing on the Shenzhen Stock Exchange's ChiNext board, becoming a representative of Henan's cross-border e-commerce sector. Today, its business covers more than 70 countries and regions around the world, with an annual revenue exceeding 8 billion RMB, leading the wave of "Henan enterprises overseas expansion".

2023年6月，致欧家居在深交所创业板敲钟上市，成为河南跨境电商领域的代表。如今，其业务遍及全球70多个国家和地区，年营收突破80亿元，在“豫企出海”的浪潮中走在了前沿。

In the increasingly competitive cross-border home furnishing market, why can SONGMICS HOME maintain sustained growth?

在竞争日趋激烈的跨境家居市场，致欧家居为何能持续增长？

SONGMICS HOME adopts a light asset model of "front-end R&D and design + back-end sales and operation". It entrusts the production link to manufacturers and focuses on high-value-added R&D and brand operation itself. This not only reduces the risk of heavy assets but also enables it to flexibly connect with China's abundant supply chain resources to achieve cost optimization. 

致欧家居采取“前端研发设计+后端销售运营”的轻资产模式，将生产环节委托给代工厂，自身专注于高附加值的研发与品牌运营。这不仅降低了重资产风险，也使其能灵活对接中国丰富的供应链资源，实现成本优化。

Data drive is the engine of product iteration. Through the user review system of e-commerce platforms, SONGMICS HOME has established a real-time feedback mechanism. "Any complaints from consumers about color, installation, and structure will become the basis for our product improvements," Qin Yongji revealed. The enterprise launches more than 1,000 new products every year, with a product lifecycle of about 3 years, during which continuous innovation is carried out.

数据驱动是产品迭代的引擎。通过电商平台的用户评论系统，致欧家居建立起一套实时反馈机制。“消费者对颜色、安装、结构的任何吐槽，都会成为我们改进产品的依据。”秦永吉透露，企业每年推出千余款新品，产品生命周期约为3年，其间持续进行创新。

Global supply chain and warehousing layout are the guarantee of delivery efficiency. Facing Sino-US trade frictions, SONGMICS HOME strategically laid out overseas supply chains as early as 2024. At present, it has built dual supply centers in Southeast Asia and China, transferring 70% - 80% of its production capacity in the US market to Southeast Asian countries such as Vietnam and Thailand, effectively hedging tariff risks. 

全球供应链与仓储布局则是交付效率的保障。面对中美贸易摩擦，致欧家居早在2024年就布局海外供应链，目前已构建东南亚和中国双供应中心，将美国市场70%——80%的产能转移至越南、泰国等东南亚国家，有效对冲关税风险。

In terms of warehousing, SONGMICS HOME has built an overseas warehouse network of over 300,000 square meters, including a 220,000-square-meter warehouse in Germany that radiates the entire Europe. Through the combination of "self-owned warehouses + third-party warehouses + platform warehouses", the enterprise realizes fast delivery to core markets such as Europe, the US, and Japan.

在仓储端，致欧家居已构建起超30万平方米的海外仓网络，其中德国仓达22万平方米，辐射整个欧洲。通过“自有仓+三方仓+平台仓”的组合，企业实现对欧美日等核心市场的快速配送。

Brand operation is a key tool for SONGMICS HOME to break through homogeneity. "For the same product, why do consumers choose you? Ultimately, it depends on the brand and cost-performance ratio," Qin Yongji said. SONGMICS HOME adheres to its own brand strategy, accumulating a large number of repeat customers through stable quality, competitive prices, and timely customer service. Its market share in the online furniture category in Europe has remained steadily at the forefront.

品牌化运营是致欧家居突围同质化的利器。“同样的产品，消费者为什么选你？最终看的是品牌与性价比。”秦永吉表示，致欧家居坚持自有品牌路线，以稳定的质量、有竞争力的价格和及时的客服服务，积累了大量回头客，其在欧洲线上市场家具品类中市占率稳居前列。

Currently, its products maintain a stable rating of 4.3 points (out of 5) on Amazon. The European market accounts for 60%, the US market 30%, and the Amazon channel contributes 70% of sales. Annual sales from its independent website have also surpassed 200 million RMB.

目前，其产品在亚马逊平台评分稳定在4.3分（满分5分），欧洲市场占比60%，美国占30%，亚马逊渠道贡献70%销售额，独立站年销售也突破2亿元。

Amid the trend of cross-border e-commerce enterprises gathering in first-tier cities such as Beijing, Shanghai, Guangzhou, and Shenzhen, SONGMICS HOME has consistently kept its core operation team in Zhengzhou. Furthermore, Henan's location in central China, with its convenient transportation, facilitates connections with suppliers in the Yangtze River Delta and Pearl River Delta, providing geographical advantages for enterprise operations.

在跨境电商企业纷纷向北上广深等一线城市聚集的趋势下，致欧家居始终将核心运营团队留在郑州。此外，河南地处中原，交通便利，易于对接长三角、珠三角的供应商，为企业运营提供了地理优势。

Facing the complex and ever-changing international environment, SONGMICS HOME has its own development rhythm.

面对复杂多变的国际环境，致欧家居有自己的发展节奏。

In the short term, it will continue to deepen its presence in core markets like Europe and the US while expanding into emerging markets. In terms of product categories, on the basis of existing home furnishing, outdoor, and pet products, it will extend into areas like home textiles and mattresses, aiming to create a full-category home furnishing ecosystem. In the long run, overseas mergers and acquisitions to integrate resources are not ruled out, but at this stage, "strengthening its internal capabilities" remains the top priority.

短期内，继续深耕欧美核心市场，同时拓展新兴市场；品类上，在现有家居、户外、宠物产品基础上，向家纺、床垫等领域延伸，打造家居全品类生态；长期来看，不排除通过海外并购整合资源，但现阶段仍以“练好内功”为首要任务。（来源 大河财立方/记者 闫文瑞/ 翻译 洪建园）

Web editors: Shen Jianqi, Li Siyao