On October 8, the combined National Day and Mid-Autumn Festival holiday in China came to an end. According to the Culture and Tourism Department  of Henan Province, despite continuous rainfall across much of the province, Henan province in central China still welcomed 81.36 million tourist visits, generating 53.91 billion yuan (about US$7.6 billion) in tourism revenue. These figures represent 89.1% and 83.4% of last year's levels, respectively, on a comparable basis.

In terms of tourist arrivals, the top five most visited cities are Zhengzhou, Luoyang, Anyang, Nanyang, and Kaifeng. While in terms of tourism revenue, Zhengzhou, Luoyang, Kaifeng, Anyang, and Xuchang ranked in the top five.

This photo shows a iron fireworks performance at Millennium City Park in Kaifeng city, Henan province. Photo/Kaifeng Radio and Television Station

Patriotism Inspires Holiday Tourism

A strong sense of national pride defined holiday travel across Henan, with scenic spots transformed into "red seas". The Yinji International Tourism Resort in Xinmi staged an "Underwater Red Flag Show"; Chaya Mountain in Zhumadian and Jigong Mountain in Xinyang were adorned with thousands of red flags; Yuntai Mountain in Jiaozuo held a "Giant National Flag Relay"; and the Iron Pagoda Scenic Area in Kaifeng hosted a patriotic flash mob themed "Me and My Motherland". At Dapi Mountain in Hebi, visitors joined in a "Red Song" flash mob to express heartfelt wishes for China.

At Hongqiqu (Red Flag Canal) Scenic Area in Anyang, nearly 100 live performances reenacted the canal's construction history. The upgraded multi-act live show "Thirsty Memory" vividly brought the audience to life of the hardships and spirit of the builders more than 60 years ago.

This is the "Underwater Red Flag Show" launched at Yinji International Tourism Resort in Xinmi city, Henan province. Photo/Culture and Tourism Department  of Henan Province

Cultural Tourism Destinations Perform Strongly

Cultural and experiential tourism attractions continued to shine. Millennium City Park (Qingming Shanghe Park) in Kaifeng welcomed 793,600 visitors, earning 94 million yuan (about US$13.2 million), up 25.5% and 11.3%, respectively. Wansui Mountain Martial Arts City in Kaifeng received 773,000 visitors with revenue of 69 million yuan (about US$9.7 million), up 13.4% and 9.8%. Despite the rain, "Unique Henan: Land of Dramas", a large-scale immersive theater complex in Zhengzhou, maintained an occupancy rate of over 90%, generating 81.41 million yuan (about US$11.4 million) in revenue, a 6.2% increase.

Opened in June, Zhenwei Water City in Xinmi, themed on "The Book of Songs", attracted 320,000 visitors over the eight-day holiday, with more than 40% coming from outside the province. In Zhengzhou, the newly opened Bodu New Image Commercial Street combined modern design with elements of ancient Shang culture. By linking historical sites such as Zhengzhou's Confucius Temple and City God Temple, and introducing Michelin restaurants and intangible heritage workshops, it created a vibrant fusion of tradition and modernity that drew large crowds.

This is an aerial view of "Unique Henan: Land of Dramas" in Zhengzhou city, Henan province. Photo/"Unique Henan: Land of Dramas"

Museums Become Popular "Rain Shelters"

Museums, libraries, and cultural venues became popular choices for rainy-day visitors, receiving a total of 7.083 million visits, up 21.5% year-on-year. On the seventh day alone, the visits reached 1.012 million. Both Henan Museum and Luoyang Museum saw daily visitor numbers exceed 20,000.

A "Digital Cultural Relic Protection Initiative" launched by 15 Luoyang museums drew 260,000 online interactions, boosting cultural product sales by 65%. Sales of intangible cultural heritage products exceeded 50 million yuan (about US$7 million), forming a positive cycle of "online engagement driving offline consumption". Across the province, more than 1,300 public-benefit intangible cultural heritage events were held, attracting nearly 15 million participants.

Visitors explore the Henan Museum during the National Day holiday. Photo/Culture and Tourism Department  of Henan Province

Thoughtful Services Enhance Henan's Image

Henan placed tourists at the center of its services, combining favorable policies, considerate assistance, and enhanced safety measures. Cities such as Zhengzhou, Luohe, and Xinxiang issued consumption vouchers for attractions and homestays, while Laojun Mountain in Luoyang continued its popular "One-Yuan (about $0.14) Lunch" tradition for the ninth year.

This is the "One-Yuan Lunch" event held at Laojun Mountain Scenic Area in Luoyang city, Henan province, celebrating nine years of tradition. Photo/Culture and Tourism Department  of Henan Province

To minimize the impact of bad weather, scenic areas took proactive steps. Wansui Mountain Martial Arts City and Jianye Film Town stocked raincoats and shoe covers for visitors, while Wangwu Mountain scenic area in Jiyuan introduced a "Rainy Day Ticket Extension" policy, allowing visitors to return for free anytime before the end of 2025 with their original tickets.

(USD equivalents are approximate, based on an exchange rate of 1 USD ≈ 7.1196 RMB.)

全省接待游客8136.3万人次、旅游收入539.1亿元

中原美景人如织（看见·活力河南）

10月8日，2025年国庆中秋假期正式收官。

记者从省文化和旅游厅获悉，假日期间，受大部分地区大部分时段连续降雨影响，全省接待游客8136.3万人次、旅游收入539.1亿元，按可比口径计算，分别为去年同期的89.1%、83.4%。从游客接待量来看，前5名依次为郑州、洛阳、安阳、南阳、开封。从旅游总收入来看，前5名依次为郑州、洛阳、开封、安阳、许昌。

家国情怀引领假日旅游。全省景区化身“红色海洋”，爱国氛围浓厚，银基国际旅游度假区推出“水下红旗秀”，嵖岈山、鸡公山景区步道挂千面红旗，云台山开展“巨幅”五星红旗传递活动，开封铁塔景区以“菊颂”为主题举办“我和我的祖国”快闪，大伾山景区举行“红歌快闪”，向祖国表达最真挚的祝福。安阳红旗渠风景区近百场实景演出再现修渠往事，新升级的分段式实景演出《干渴的记忆》，让游客真切感受60多年前的修渠岁月。

文化体验型景区表现抢眼。清明上河园接待游客79.36万人次，综合收入9400万元，按可比口径计算分别增长25.50%、11.32%；万岁山武侠城接待游客77.30万人次，综合收入6900万元，按可比口径计算分别增长13.35%、9.79%；只有河南・戏剧幻城雨天上座率始终稳定在90%以上，综合收入8141.07万元，按可比口径计算增长6.24%。今年6月份开业的新密溱洧水城，因其独特的诗经文化场景而吸引了大批游客，8天接待游客32万人次，其中省外游客占比超过40%。郑州市的亳都新象国庆节前开业，街区运用现代表现方式，嵌入商文化元素，连接文庙、城隍庙等遗存，引入米其林餐厅、非遗工坊等，古今辉映、中西融合，吸引大量市民前来打卡消费。

文博场馆成为“避雨首选”。假日期间各级博物馆、图书馆等进馆量达708.3万人次，较去年同期增长21.5%，其中第7天单日进馆101.2万人次，河南博物院、洛阳博物馆日均接待量均保持2万人次以上。洛阳15家博物馆联合发起的“数字文物守护行动”吸引26万人次互动，带动文创销售增长65%，非遗文创产品销售额达5000多万元，形成“线上引流、线下消费”的良性循环。非遗赋能成为新亮点，全省假期共举办非遗惠民活动1300多场，近1500万名群众参与。

暖心服务塑造河南形象。河南坚持以游客为中心，将惠民政策、精细服务与安全保障融为一体，温度十足。郑州、漯河、新乡等发放消费券，精准用于景区门票、民宿住宿等消费场景。老君山景区开展“一元午餐”九年之约活动。针对连续降雨等不良天气，各地各景区尽一切努力降低不利影响。万岁山武侠城、建业电影小镇等备足雨衣、鞋套等，确保游客雨中游览无忧。济源王屋山推出“雨天门票延期”政策，游客凭假期纸质票等可在2025年底前免费重游。（中文来源/河南日报 记者/郭歌 英文译者/童林 英文审校/焦丹）

Web editors: Shen Jianqi, Li Siyao