With the surge of domestic culture and tourism consumption upgrading and technology integration, Zhengzhou Metro has made an innovative breakthrough. On July 4, the first metro VR experience zone in China was officially opened to the public at Dongfenglu Station of Zhengzhou Metro Line 2. This project is jointly launched by Today Consumption, a subsidiary of Henan Daily, and Zhengzhou Metro Group Resource Development and Management Co., Ltd. Through the innovative practice of "Metro + Technology + Cultural Tourism", it transforms ordinary rail transit space into an attractive immersive experience venue, adding unprecedented freshness and vitality into passengers' daily travel.

On the opening day of the project, Dongfenglu Station was extremely welcomed. Many passengers, especially young people and parent-child families, were waiting outside the experience zone, eager to have a try. Xiao Li, a 19-year-old college student who had just experienced the scientific expedition theme "The Mission to Mars", was full of excitement, "It's so convenient to play such a great VR game in the subway station! The scene details and sound effects are so realistic that it's more exciting than going to the cinema!"

At the scene, the reporter saw that a large number of parent-child families are attracted by the experience of Journey to the Tang Dynasty and the prehistoric adventure in Dinosaur Adventure. After taking the child to experience Return to the Pyramid, the parent exclaimed, "The child walked 'in person' into the pyramid in VR, and followed the archaeologists to observe the murals. The sense of shock is much stronger than the pictures in the textbook. It's really 'learning while walking'!"

The staff at the scene told the reporter, "The biggest feature of this project is that players can walk freely in it." Different from the fixed-position experience of traditional VR, the VR experience zone at Dongfenglu Station relies on the high-precision positioning system and wireless VR wearable devices provided by Xi'an Daqian Mijing, which completely breaks the shackles of physical space. Experiencers can walk and run freely in the exclusive venue of tens to hundreds of square meters. Their virtual images are synchronized in real time in the scene, and they can also interact and cooperate with other participants, feeling a real-scene-level deep sense of immersion.

It is understood that the VR experience zone at Dongfenglu Station provides experiencers with a variety of theme choices, covering rich contents in history, culture, science fiction and fantasy, such as Journey to the Tang Dynasty, The Mission to Mars, Return to the Pyramid, Ghost Opera and Dinosaur Adventure, allowing participants to "cross" the boundaries of time and space.

At the same time, the VR experience zone at Dongfenglu Station also pioneered the "Come-and-Play" mode. Passengers do not need to make an appointment and can immediately choose their favorite themes according to their personal preferences. Many on-site experiencers said excitedly, "It's so convenient to experience the movie-level VR viewing experience in the subway station!" A staff member of Zhengzhou Metro said, "We hope to further activate the cultural and technological attributes of the subway space through VR technology, making it not only a means of transportation, but also a carrier for the dissemination of urban culture."

It is reported that the VR experience zone at Dongfenglu Station has also formed a strong linkage effect with the surrounding business districts. After experiencing the wonderful VR project, passengers can seamlessly go to nearby large commercial centers such as Grand Emporium and Jianye Kaixuan, which naturally forms a closed-loop chain of "Experience-Consumption-Social Interaction", adds more fun and convenience to urban life and creates a new consumption and social scene. As a representative format of cultural and tourism experience, the VR large space is leading the economy to transform into an "experience economy".

Transportation development is the artery, and cultural inheritance is the cultural vein. Today Consumption has always used high-quality contents to unlock the traffic passwords. Its "Fragrance of Henan" project team has successively launched phenomenal cultural activities in the subway, such as the "Yangshao Roses Blooming in China" digital creative exhibition and "Amazing Oracle Bone Script—Embrace the World in Henan, Hometown of Oracle Bone Scripts". The first launch of the VR experience zone in the subway station this time is another innovative measure of "Content Empowerment". In the future, more activities with creative communication and digital experience will be launched, so that passengers can deeply feel the unique charm of Central Plains culture in their daily travels, said the relevant person in charge of Today Consumption. 

随着国内文旅消费升级与科技融合浪潮奔涌，郑州地铁迎来创新突破。7 月 4 日，全国首个地铁 VR 大空间体验区在郑州地铁 2 号线东风路站正式开放运营。本项目由河南日报社旗下今日消费，联合郑州地铁集团资源开发管理有限公司共同推出，通过 “地铁 + 科技 + 文旅”的创新实践，将普通的轨道交通空间转化为引人入胜的沉浸式体验场，为乘客的日常出行注入了前所未有的新鲜感与活力。

项目开放当天，东风路站内便展现出超高人气。体验区外众多专程前来尝鲜打卡的乘客翘首以待，其中尤以年轻人和亲子家庭为主。19 岁的大学生小李刚体验完科考探险主题《火星使命》，兴奋之情溢于言表：“在地铁站就能玩到这么棒的 VR，太方便了！场景细节和音效特别逼真，感觉比去电影院还刺激！”

记者在现场看到，《大唐穿越记》的盛唐穿越和《恐龙大冒险》的史前惊险同样吸引了大批亲子家庭群体。一位带着孩子体验《重返金字塔》的家长感慨道：“孩子在 VR 里‘亲身’走进金字塔，跟着考古队员观察壁画，那种震撼感比课本上的图片强太多了，真正是‘边走边学’！”

现场的工作人员告诉记者：“这个项目最大的特点，就是能让玩家在里面自由走动。” 区别于传统 VR 的固定位置体验，东风路站的 VR 大空间依托西安大千迷境提供的高精度定位系统和无线 VR 穿戴设备，彻底打破物理空间的束缚。体验者可以在数十至上百平方米的专属场地内自由行走、奔跑，虚拟形象在场景中实时同步，还能与其他参与者互动协作，带来实景级的深度沉浸感。

据了解，东风路站的 VR 大空间为体验者提供了多种主题选择，横跨历史、文化、科幻、奇幻的丰富内容，如《大唐穿越记》《火星使命》《重返金字塔》《戏鬼》《恐龙大冒险》等主题，让参与者得以“穿越”时空界限。

同时，东风路站 VR 大空间还首创 “随到随玩” 模式，乘客无需预约，即可根据个人喜好即时选择心仪主题。很多现场的体验者兴奋地表示：“在地铁站就能体验到电影级的VR观影体验，太方便了！”郑州地铁工作人员表示：“我们希望通过 VR 技术进一步激活地铁空间的文化和科技属性，让它不仅是出行工具，更成为城市文化的传播载体。”

据悉，东风路站 VR 大空间还与周边商圈形成了强大的联动效应。乘客在体验完精彩的 VR 项目后，可以无缝衔接前往附近的正弘城、建业凯旋等大型商业中心，自然形成“体验-消费-社交”的闭环链条，为城市生活增添了更多乐趣与便捷，开创了一种全新的消费和社交场景。作为文旅体验的代表性业态，VR 大空间正引领经济向“体验经济”转型。

交通发展是动脉,文化传承是文脉。今日消费始终以优质内容解锁流量密码，旗下 “久闻中原”项目组先后在地铁推出“仰韶玫瑰花开中国”数字创意展、“了不起的甲骨文——老家河南 字敬世界”等现象级文化活动，本次在地铁站内首次推出 VR 大空间，是“内容赋能”的又一创新举措，未来，还将推出更多具有创意传播、数字体验的活动，让乘客在日常出行中就能深刻感受到中原文化的独特魅力，今日消费相关负责人表示。（中文来源/今日消费 英文编译/洪健园 英文审校/焦丹）

Web editors: Shen Jianqi, Tong Lin