宇通将继续以新四化战略为核心，深化智能制造与数字化服务，持续在新能源与自动驾驶等关键领域推动突破。

Yutong will continuously take the new four modernization strategy as the core, deepen intelligent manufacturing and digital services, and constantly promote breakthroughs in key fields such as new energy and autonomous driving.

6月18日，2025年（第二十二届）世界品牌大会在北京举办，会上发布了2025年《中国500最具价值品牌》分析报告。在这份基于财务数据、品牌强度和消费者行为分析的年度报告中，国家电网以7152.58亿元的品牌价值位列本年度最具价值品牌榜首。进入榜单前五名的还有中国石油、海尔、中国工商银行、华润。

On June 18, the 2025 (22nd) World Brand Summit was held in Beijing, where the 2025 Analysis Report on China's 500 Most Valuable Brands was released. In this annual report based on financial data, brand strength, and consumer behavior analysis, State Grid topped the list of the most valuable brands this year with a brand value of 715.258 billion yuan. The top five on the list also include Petro China, Haier, Industrial and Commercial Bank of China, and China Resources.

宇通客车连续第22年入选中国500最具价值品牌榜单，品牌价值达1108.45亿元，首次突破千亿大关。本次入选该榜单的还有双汇、三全、思念、好想你等河南品牌。

Yutong Bus has been selected into the list of China's 500 Most Valuable Brands for the 22nd consecutive year, with its brand value reaching 110.845 billion yuan, breaking the 100 billion yuan mark for the first time. Other Henan brands selected into the list this time include Shuanghui, Sanquan, Synear, and Haoxiangni.

据了解，世界品牌实验室编制中国品牌报告已是第22个年头，2004年入选门槛仅为5亿元，前500名品牌的平均价值为49.43亿元。22年以后的2025年，入选门槛已经提高到42.91亿元，而前500名品牌的平均价值高达840.53亿元，增幅为1600.45%。本年度共有135个中国品牌的价值超过1000亿，比去年增加27个。

It is understood that World Brand Lab has been compiling the China Brand Report for the 22nd year. In 2004, the threshold for selection was only 500 million yuan, and the average value of the top 500 brands was 4.943 billion yuan. Twenty-two years later, in 2025, the selection threshold increased to 4.291 billion yuan, and the average value of the top 500 brands has reached 84.053 billion yuan, an increase of 1600.45%. This year, a total of 135 Chinese brands has a value exceeding 100 billion yuan, an increase of 27 from last year.

作为中国客车市场的实力品牌，宇通在持续深耕国内市场的同时，以全球化布局打破地域壁垒，通过“技术出海+本地化运营”构建国际品牌影响力，为中国客车行业树立“走出去”的价值标准。2024年，宇通客车累计销售客车46918辆，其中，出口客车14000辆，增长37.73%；全年销售6米以上新能源客车13795辆，同比增长93.26%，均稳居行业第一。在全球市场上，宇通同样展现出强劲的品牌势能与全球布局能力。历经20年国际化发展，宇通客车产品批量远销至全球60多个国家和地区，累计出口销量超11万辆。此外，宇通已在全球十多个国家建立KD工厂，并在卡塔尔启动新能源商用车生产基地建设，持续推进从“产品出海”向“技术出海”的战略升级。

As a powerful brand in the Chinese bus market, while continuing to deepen the domestic market, Yutong has broken through geographical barriers with a global layout and built international brand influence through "technology going global + localized operations", setting a value standard for the "going global" of China's bus industry. In 2024, Yutong Bus sold a total of 46,918 buses, of which 14,000 were exported, an increase of 37.73%; the annual sales of new energy buses above 6 meters reached 13,795, a year-on-year increase of 93.26%. Both of them ranked first in the industry. In the global market, Yutong also shows strong brand potential and global layout capabilities. After 20 years of international development, Yutong Bus products have been exported in bulk to more than 60 countries and regions around the world, with a cumulative export sales volume of more than 110,000 vehicles. In addition, Yutong has established KD factories in more than ten countries around the world and started the construction of a new energy commercial vehicle production base in Qatar, continuing to promote the strategic upgrading from "product going global" to "technology going global".

本届世界品牌大会以“人工智能革命背景下的全球品牌战略与数字供应链管理”为主题，邀请国内各行业龙头企业的品牌管理者，与全球知名管理专家，共同探讨品牌全球化战略、技术创新与可持续发展等核心议题。宇通在这场人工智能的深刻变革中已率先落子，启动人工智能技术应用领域的前瞻布局和深度实践。除了率先接入DeepSeek，为用户带来更加智能、便捷的出行体验，宇通还在制造端以人工智能与工业互联网融合为路径，不仅大幅压缩了生产周期，也使宇通在全球客车智能制造领域确立了稳固地位。在智能驾驶领域，宇通自动驾驶巴士小宇已实现量产运营，实实在在地推动智慧城市建设落地。

This World Brand Summit was themed "Global Brand Strategy and Digital Supply Chain Management in the Context of the Artificial Intelligence Revolution", inviting brand managers of leading enterprises in various industries in China and global renowned management experts to jointly discuss core issues such as brand globalization strategy, technological innovation, and sustainable development. Yutong has taken the lead in this profound change of artificial intelligence, launching forward-looking layout and in-depth practice in the application field of artificial intelligence technology. In addition to taking the lead in accessing DeepSeek to bring users a more intelligent and convenient travel experience, Yutong also takes the integration of artificial intelligence and industrial Internet as the path in the manufacturing end, which not only greatly shortens the production cycle but also enables Yutong to establish a solid position in the field of global bus intelligent manufacturing. In the field of intelligent driving, Yutong's autonomous driving bus Xiaoyu has achieved mass production and operation, effectively promoting the implementation of smart city construction.

品牌价值的提升，不只是技术和制造层面的突破，还体现在与用户关系的重构上。宇通所创新提出的“直销+直融+直服”三直模式，改变了传统商用车行业中复杂冗长的中间链条，以“用户需求为中心”实现价值闭环，既提升用户运营效率，又推动行业从“卖产品”向“卖解决方案”转型，构建起差异化的商业生态。

The improvement of brand value is not only a breakthrough in technology and manufacturing but also embodies the reconstruction of the relationship with users. The innovative "direct sales + direct financing + direct service" three-direct model proposed by Yutong has changed the complex and lengthy intermediate links in the traditional commercial vehicle industry, realized a value closed loop with "user needs as the center", which not only improves the user's operation efficiency but also promotes the transformation of the industry from "selling products" to "selling solutions", and builds a differentiated business ecosystem.

支撑品牌价值跃升的，是宇通对科技创新的长期投入与系统化推进：年研发投入平均保持在营收的5%以上、斥资10亿元建立国家级工程技术研究中心，扎实推进“电动化、智能网联化、高端化、国际化”四化战略，宇通客车的新能源三电核心技术标准、可靠性、竞争力及产业化能力均处于行业前沿水平，并发布了商用车行业首个软硬件一体化电动专属YEA睿控平台，成为行业绿色发展的见证者、参与者和推动者。相关负责人表示，宇通将继续以新四化战略为核心，深化智能制造与数字化服务，持续在新能源与自动驾驶等关键领域推动突破，持续为全球公共交通系统提供“中国方案”。（中文来源/大河财立方 记者/李铮 英文审校/洪建园）

Supporting the zooming of brand value is Yutong's long-term investment in and systematic promotion of scientific and technological innovation: the average annual R&D investment remains at more than 5% of the revenue. 1 billion yuan is invested to establish a national engineering technology research center, and the four modernizations strategy of "electrification, intelligent networking, high-endization, and internationalization" is solidly promoted. Yutong Bus's new energy three-electric core technology standards, reliability, competitiveness, and industrialization capabilities are all at the forefront of the industry, and it has released YEA Ruikong platform, the first hardware-software integrated electric exclusive platform in the commercial vehicle industry, becoming a witness, participant, and promoter of the industry's green development. A relevant person in charge said that Yutong will continuously take the new four modernizations strategy as the core, deepen intelligent manufacturing and digital services, constantly promote breakthroughs in key fields such as new energy and autonomous driving, and continue to provide "Chinese solutions" for the global public transportation system.

Web editors: Shen Jianqi, Li Siyao