From Henan to Hainan⑥

　　Chinese and international journalists, online celebrities visitSanya International Duty-Free City

　　从河南到海南⑥丨中外媒体记者、外籍网络大V打卡三亚国际免税城

Over 60 Chinese and international journalists and online celebrities participating in the nearly week-long tour of Hainan for representatives of international media organizations and social media personalities visited Sanya International Duty-Free City in Sanya city of Southeast China's Hainan province on November 28 to learn the development of the province's duty-free business and the construction of an international tourism consumption center.

11月28日，参加“‘开放·向未来’——全国外宣媒体记者、海外传播官、外籍网络大V看海南”活动的60多位中外媒体嘉宾走进三亚国际免税城，了解海南自贸港离岛免税和国际旅游消费中心建设情况。

　　Visit Sanya International Duty-Free City

Sanya International Duty-Free City was officially opened on September 1, 2014. It has a total construction area of about 120,000 square meters, with a commercial area of 72,000 square meters. As a high-end tourist retail complex, it integrates duty-free and duty-paid shopping, catering, entertainment, and cultural exhibitions. It is a unique and vibrant tourist retail destination in Hainan and a new window for the world to understand China's duty-free and tourist retail industry.

三亚国际免税城于2014年9月1日正式开门营业，总建筑面积约12万平方米，商业面积达7.2万平方米。集免税购物、有税购物、餐饮娱乐、文化展示于一身的旅游零售高端商业综合体，是海南独具特色和活力的综合旅游零售目的地，是世界了解中国免税及旅游零售行业的新窗口。

　　Visit Sanya International Duty-Free City

According to statistics, the Haitang Bay Duty-Free Shopping Center has introduced nearly 300 internationally-renowned brands and over 100,000 fashionable items. More than 10 brands, including Prada, Giorgio Armani, and Rolex, have entered the Chinese duty-free market for the first time. Top-tier perfume and cosmetics brands, such as Chanel, Dior, Estee Lauder, and Lancome, also launched their global flagship and concept stores in the tourism retail market for the first time. The abundant categories and brands can provide consumers with a wider range of choices, fully satisfying their shopping needs, and taking offshore duty-free shopping to a new level.

据统计，海棠湾免税购物中心共计引进了近300个国际知名品牌，超100000个时尚单品。其中，普拉达(Prada)、乔治阿玛尼(Giorgio Armani) 、劳力士(Rolex )等10多个品牌是首次进入中国大陆免税市场渠道，Chanel、Dior、Estee Lauder、Lancome等顶级品牌的香水化妆品旅游零售市场全球旗舰店、概念店也与消费者见面。丰富的品类、品牌能为消费者提供更多方面的选择，充分满足旅游购物的需求，也将离岛免税购物带上一个新的台阶。

　　Visit Sanya International Duty-Free City

In addition to enjoying the pleasures of tourism shopping, consumers can also experience a unique "flower tour" at the shopping center. The center's architectural design draws inspiration from the Haitang flower, which is also known as the "national gorgeous flower" for its beauty. Featuring a continuous space curved steel structure, the center is reminiscent of a gentle and charming Haitang flower blooming by the azure sea. Combining the five senses of commercial shopping, namely sight, sound, smell, touch, and appreciation, the overall design of the project consists of different themed pavilions of "sea, begonia, flower, and sea treasure", and the interior space design consists of a thoughtful combination of art and fashion. Both the magnificent "Haitang" style and the innovative interior design bring visitors distinctive sensory impacts and pleasant shopping experiences.

除了享受旅游购物的乐趣，消费者还能在购物中心体验一次独特的“赏花之旅”购物中心建筑设计灵感源于有着“国艳”之称的海棠花，整体建筑采用连续空间曲面钢结构，如同一朵娇艳的“海棠花”盛开在蔚蓝海岸线。结合商业购物的五感：即视觉、声音、气味、触摸、品赏，整体项目设计为“海、棠、花、海中瑰宝”不同的主题馆，而室内空间设计也将艺术群落与时尚元素巧妙结合。不论是美轮美负的“海棠”风情，还是独具匠心的室内设计，都将为游客带来独特的感官冲击和愉悦的购物享受。（杨佳欣）

Web editors: Li Xiaoshu, Zhang Rui