Henan's trendy enterprises | Mixue Bingcheng going overseas

Mixue Bingcheng Co., Ltd.was founded in 1997 and headquartered in Zhengzhou. After more than 20 years of development, it has become an enterprise group consisting of major brands like Mixue Bingcheng, Lucky Coffee and Saylove, covering the fields of instant tea drinks, chain coffee stores, cultural and creative merchandise, etc.

For Mixue Bingcheng, the significant efforts made in its supply chain are the key to achieving high-quality and affordable prices. The production, procurement, ordering and payment systems are empowered by digitalization and information technology, opening up the entire supply chain and connecting the five core links of research, production, procurement, supply and sales.

Mixue Bingcheng has set up more than 20 logistics warehouses across the country, and the raw materials can be delivered to the terminal stores in as soon as 4 hours. In the past, franchisees had to report the orders and communicate with each other through phone calls by themselves, but now, these things can be done automatically by the systems, which has greatly improved the delivery efficiency.

Web editor: Li Xiaoshu, Zhang Rui