诗酒趁年华！灵感中国，从东坡出发

"Inspirational China-Trip to Dongpo's Hometown" launched in Meishan City, SW China's Sichuan

他是名垂青史的文学大家

他是豁达洒脱的乐天派、美食家

他是深受当代年轻人喜爱的“国民偶像”

从北宋“火”到了21世纪

从中国“火”遍了全世界

他是苏东坡

灵感中国，让我们从东坡出发

He was a literary great in history, an open-minded optimist and gourmet, a "national idol" loved by the youth of today. He has been popular from the Northern Song Dynasty till the 21st century, from China to the world. His name is Su Dongpo. Inspirational China, let's start with Dongpo.

3月29日，“灵感中国 数字东坡”新视听论坛在成都成功举办。该论坛作为第十届中国网络视听大会的重要组成部分，由中国网络视听节目服务协会指导，四川省广播电视局、四川日报报业集团主办，四川国际传播中心承办，川观新闻、川观智库、《新闻界》协办。论坛上，备受期待的“灵感中国·东坡之旅”采风活动正式宣布启动。

"Inspirational China Digital Dongpo" New Audiovisual Forum, an important part of the 10th China Internet Audiovisual Convention, was held in Chengdu on March 29. The forum is hosted by the Sichuan Provincial Bureau of Radio and Television, Sichuan Daily Press Group, organized by Sichuan International Communication Center, and co-organized by Chuanguan News, Chuanguan Think Tank, and "Press Circles," under the guidance of the China Netcasting Services Association (CNSA).

3月30至31日，由四川国际传播中心主办，川观新闻、川观智库、《新闻界》协办，中共眉山市委宣传部支持的“灵感中国·东坡之旅”采风活动在眉山进行。

来自海内外的网文网游网剧、网络视听头部平台优秀创作者，苏学研究、数字文创、国际传播等领域知名专家学者，以及广西等省旗舰级外宣媒体记者共近40人，走进东坡故里眉山，追寻东坡足迹，品悟苏门家风，感受古今繁华，邂逅漫天流萤，在灵感碰撞和文化交流中，推动东坡文化、中华文化走向世界。

On March 30 to 31, "Inspirational China-Trip to Dongpo's Hometown," organized by Sichuan International Communication Center, co-organized by Chuanguan News, Chuanguan Think Tank, Journalism, and Mass Communication Monthly, and supported by the Publicity Department of Meishan Municipal Committee of the CPC, and with Wuliangye Group as an honorary partner, was launched in Meishan. The outstanding creators of online articles, online games, online dramas, online audiovisual platforms, famous experts and scholars in the fields of Su studies, digital creation, and international communication, as well as journalists from Guangxi and other provincial flagship foreign media, entered Meishan, the hometown of Dongpo, to chase the footprints of Dongpo in his hometown, learn the family customs of Su, experience the prosperity of the past and present, encounter the fireflies full of sky. The inspirational collision and cultural exchange will promote Dongpo Culture and Chinese culture to go out.

活动第一站，采风团来到苏洵、苏轼、苏辙三父子的故居——如今的眉山三苏祠博物馆，在讲解员的带领下走近三苏父子的生平，深入了解他们的人生经历和文学成就。

The first stop of the activity was the Meishan Sansu Temple Museum, located in Shaguhang, Dongpo District, Meishan City, which is the former residence of Su Xun, Su Shi, and Su Zhe, the famous literary scholars of the Northern Song Dynasty. Led by the guide, we could approach the lives of the Su family, gaining insight into their life experiences and literary achievements.

当日下午，以“苏东坡的诗酒人生”为主题的交流沙龙在眉山知行阅读坊内举行。《传媒》杂志社长杨驰原，华中科技大学新闻与信息传播学院院长张明新，中国苏轼研究会理事、四川辞书出版社副编审张国文，中华书局古联数字文化产业研究院执行院长杨秀娟等四位专家与现场嘉宾一起“把酒话东坡”，畅谈诗韵酒香，感悟苏东坡“诗酒趁年华”的洒脱豁达，探讨东坡文化及中国文化对外传播之路。

On the afternoon of March 30, a discussion salon with the theme of "The Life of Su Dongpo in Poetry and Wine" was held at Meishan Zhixing Recording Workshop. Four experts, including Yang Chiyuan, director of the Media magazine sponsored by the National Press and Publication Administration and the China Press and Publication Research Institute, Zhang Mingxin, dean of the School of Journalism and Information Communication of Huazhong University of Science and Technology, Zhang Guowen, director of the China Su Shi Research Association and deputy editor of Sichuan Lexicographical Press, and Yang Xiu juan, executive director of the China Bookstore Gu Lian Digital Culture Industry Research Institute, discussed the culture of Dongpo and the spirit of Su with the guests, as well as the road of Dongpo culture and Chinese culture spreading to foreign countries.

“苏东坡不仅属于中国，更属于全世界。”

"Su Dongpo not only belongs to China but also to the whole world." 

谈及苏东坡对当代世界的意义，华中科技大学新闻与信息传播学院院长张明新强调，我们应当从人类文明进步和全球文化交往的角度来理解苏东坡，认识到他的“全人类性”和“世界性”，“苏东坡不仅在当时为世界文明的进步贡献了自己的思想智慧和解决方案，在今天，他的文学、艺术观点也应当被传播到更广阔的空间，为世界各国的发展和繁荣做出贡献。”

Talking about the significance of Su Dongpo to the contemporary world, Zhang Mingxin, dean of the School of Journalism and Information Communication of Huazhong University of Science and Technology, stressed that we should understand Su Dongpo from the perspective of human civilization and global cultural interaction, and recognize his "all-humanity" and "worldliness." "Su Dongpo contributed his wisdom and solutions to the progress of world civilization this time. Today, his literary and artistic viewpoints should be spread to the world, contributing to the development of all countries," said Zhang.

那么如何让东坡文化走向世界，让千古东坡变得国际范儿?

How to introduce Dongpo culture to the world?

《传媒》杂志社长杨驰原提出自己的建议：首先，应当把握东坡文化的现代价值，包括其人本主义等先进思想观点；其次，应充分借助现代科技，如新视听手段等，进行现代化表达。

Yang Chiyuan, director of Media magazine, put forward his suggestions: firstly, the modern value of Dongpo culture should be grasped, including its progressive ideas such as humanism; secondly, modern technology should be fully utilized, such as new audiovisual techniques, etc.

随后，一行人夜游东坡水街，五彩斑斓的灯光秀、赏心悦目的水中舞台引得众人赞叹连连。

Afterward, the tour group strolled in Dongpo Shuijie at night, with the colorful lightshow and the delightful stage in the water attracting the admiration of the tour group.

次日，采风团深入历史悠久、人文精粹的眉山市青神县——苏轼少年求学和初恋的地方，在全国重点文物保护单位中岩寺感受千古中岩的钟灵毓秀；在国际竹艺城被国家级非物质文化遗产“青神竹编”巧夺天工的精湛技艺所吸引；更在夜晚的幽幽竹林中邂逅浪漫的点点荧光……

The next day, the tour group came to Qingshen County, Meishan City, where Su Shi studied and first fell in love as a young boy, to enjoy the national fundamental cultural relics protection unit Zhongyan Temple; the national intangible cultural heritage "Qingshen Bamboo Weaving" in International Bamboo Art City and the charm of the bamboo forest at night; the romantic encounter with fireflies in the bamboo forest at night...

“历史写作最重要的就是靠近历史场景，”网红历史作家程义峰目前正在创作以苏东坡为主角的书籍，“这次来到青神，我感觉离苏东坡的心灵世界更近了，这也将成为我写作的重要灵感来源。”

"The most important thing in historical writing is to be close to the historical scene," said Cheng Yifeng, a popular historical writer who is currently working on a book featuring Su Dongpo, "This time, when I came to Qingshen,I felt closer to Su Dongpo's spiritual world, which will also become an important source of inspiration for my writing."

“为什么现在的年轻人喜欢苏东坡？作为一个思想上的领路人，他带领你超越现实的困境，走向内心的光明,”中国苏轼研究会理事、四川辞书出版社副编审张国文认为，苏东坡积极豁达的人生态度在当代社会、对于当代青年有着重要的启示意义。

"Why do young people nowadays like Su Dongpo? As a spiritual guide, he can lead you to overcome the difficulties of reality and obtain a peaceful mind," said Zhang Guowen, director of the China Su Shi Research Association and deputy editor of Sichuan Lexicographical Press, adding that Su Dongpo's positive and open-minded attitude has important inspirational significance for youth in contemporary society.

网文、网游、网剧、动漫等数字文化产业作为中华文化出海的重要载体，对讲好中国故事、提升国家形象发挥着重要作用。四川国际传播中心以“推动中华文化更好走向世界”为主题，创新形式，精心策划，打造“灵感中国”系列采风活动，广泛邀请来自海内外的网文网游网剧、网络视听头部平台优秀创作者、数字文创、国际传播等领域知名专家学者，前往四川境内的风景名胜、历史遗迹、乡村古镇等点位开展有特色、有趣味的参访和交流活动。让创作者在灵感的交流与碰撞中，感受独具特色、辉煌灿烂的中华文化，记录中华大地上最精彩的时代故事，推动更多符合国际传播规律的优秀作品走向世界。

As an important carrier of Chinese culture, the online digital culture industry plays a vital role in telling the Chinese story and enhancing the national image. With the theme of "Promoting Chinese Culture to the World," the Sichuan International Communication Center has created a series of "Inspirational China" activities, inviting famous experts and scholars worldwide to visit scenic spots, historical sites, rural towns, and other places in Sichuan to carry out unique visits and activities. Let the creators experience the unique and splendid Chinese culture in the exchange and collision of inspiration, record the most wonderful stories of the times on the Chinese land, and promote more excellent works to the world.

阳春三月，我们以一场

精彩的东坡之旅做结尾

敬请期待，下一次的相见！

从东坡出发，走向世界

在世界舞台，遇见东坡

Let's meet Su Dongpo on the worldwide stage!

Web editor: Shen Jianqi, Tong Lin